Role of Strategic Flexibility in Enhancing Innovation Performance From a Futuristic Perspective

Hazhar Omer Mohammed; Zana Majed Sadq; Nabaz Nawzad Abdullah; Hawkar Rashid Arab

doi:10.25212/lfu.qzj.7.1.45

توێژەران

Hazhar Omer Mohammed Department of Legal Administration, College of Administration and Economic, Lebanese French University, Erbil, Kurdistan Region, Iraq
Zana Majed Sadq Department of Administration and Accounting, Faculty of Humanities and Social Science, Koya University, Koya, KOY45, Kurdistan Region – Iraq.
Nabaz Nawzad Abdullah Department of Business Administration, College of Administration and Economics, Lebanese French University, Erbil, Kurdistan Region, Iraq
Hawkar Rashid Arab Department of Business Administration, Lebanese-French University, Kurdistan Region, 44001 Erbil, Kurdistan Region, Iraq

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https://doi.org/10.25212/lfu.qzj.7.1.45

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Innovation, Flexibility, Performance, Enhancing, Strategic

پوختە

When organizations attempt to produce on-demand products and consider customers' expectations, the organization's environment changes. In this regard, the organizations have a robust understanding of the possible changes, whether internal or external, and consider a wide range of policies. The organization must identify all significant changes occurring inside and outside the organizational structure. Therefore, strategic flexibility is related to the organization's capacity to identify the external changes or the changes that have quickly happened in the external environment. This study attempts to identify whether changes from the external environment genuinely enhance organizational innovation. The findings of this study indicated that such kinds of dramatic changes strengthen organizations as it assists in knowing strategic competitors. The study asserts that innovation of various forms occurs in different ways, but as a general topic, the activity of innovation is mainly related to outgrown to the other business or the suspected firms which might have been going through the same kinds of economic condition. The study found that organizations use flexible production policies to maintain their competitive advantage in the competitive labour market. The study highlights that flexibility is the most essential tool for organizations to survive, especially when competing businesses in the same industry with the same size.

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سەرچاوەکان

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