Advanced Writing Techniques in E -Onlin Marketing

پوختە

This research is an attempt to present advanced and new writing methods in marketing and electronic speaking and present them in an artistic and literary manner to attract the consumer, as one of the imperatives of advancing technology and means of communication so that it has taken the editorial side of it as well, and with the aim of using modern and modern technologies in the text as it is known the emergence of the Internet and the establishment Social networking sites have become a source for the development of shopping and the world of reclamation, and a new concept has emerged which is (online marketing) as an influential and independent work. From this perspective, the text and writing style used in electronic reclamation marketing is important in presenting the product and how the consumer is attracted to it. Therefore, we decided to look at the creative writing of the product’s electronic advertising text on how to use influential and new words and phrases, the opening word and the main and sub headings as well, so that it affects the consumer’s decision to purchase the material, as well as if the text is moving and be prominent and more attractive, in addition to Colors, background, accompanying pictures and calligraphy quality have a big role in how to display and design the product. Therefore, it must be taken into account in the process of displaying the advertisement text, so that it includes creativity and artisticness in it during the design process and is a factor for competition. This research was prepared according to the descriptive approach in order to introduce the reader to the most important and innovative methods in electronic marketing. This research includes an introduction and three sections that contain the general framework of the research and the presentation of the most important modern creative methods in writing the electronic advertising text and an analysis of some examples. In the result, we concluded that the methods and techniques of writing in reclamation for any product in e-marketing have a direct impact on the development and spread of the product among consumers and among competitors, and the more attractive the text has a vivid color, and a prominent design for the beholder, the product is more salable.