The role of Facebook in creating sport awareness in the Kurdistan Region

Abstract

This descriptive–quantitative study investigates Facebook’s influence on sports awareness among youth in the Kurdistan Region. Employing a survey of 250 randomly selected participants, the research examines patterns of Facebook use for accessing news, information on regional and international issues, and sport-related content. Results indicate that respondents engage heavily with the platform and demonstrate a high degree of trust in sports articles published there. Importantly, while such posts were perceived to contribute to gaps in knowledge about specific sports, they simultaneously fostered broader sports awareness. These findings highlight Facebook’s multifaceted role in both impeding and enhancing the sports consciousness of Kurdish youth.