E-Commerce Adoption Among Iraqi Companies: Does Context Matters?
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الملخص
The adoption of e-commerce by organisation has shown a phenomenal progress. Yet, to this date, studies conducted on this phenomenon are still insufficient. What is so glaring is that most of the empirical studies have adopted Rogers’s innovation-decision process model to analyze the adoption process, using only a portion of the model. This paper will elaborate the Diffusion of Innovation Theory (DOI) and highlight the moderating effect of civil conflict on the relationship between technological, organizational, and adoption of electronic commerce. The study will be conducted in Iraq, hence, the results will contribute to the
extremely limited numbers of empirical studies that investigate e-commerce adoption in Arab countries. Data for this study will be collected using survey among SMEs owners. Structural Equation Model using SmartPLS will be used to analyse data.
التنزيلات
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كيفية الاقتباس
هذا العمل مرخص بموجب Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Qalaai Zanist Journal allows the author to retain the copyright in their articles. Articles are instead made available under a Creative Commons license to allow others to freely access, copy and use research provided the author is correctly attributed.
Creative Commons is a licensing scheme that allows authors to license their work so that others may re-use it without having to contact them for permission
