The Effect of AI in The Reshaping Digital Marketing: Analysis of Marketing Agencies in Sulaymaniyah

Abstract

This study examines the revolutionary effects of artificial intelligence (AI) on digital marketing techniques. The study investigates the relationship between AI techniques (such as neural networks, fuzzy logic, expert systems, and reinforcement learning) and digital marketing effectiveness using reliability analysis, correlation analysis, regression analysis, and analysis of variance (ANOVA). The results show strong positive connections between AI methods and digital marketing results, suggesting that companies using advanced AI technology are more likely to achieve greater effectiveness in their digital marketing campaigns. Regression shows how AI strategies collectively impact digital marketing efficacy, emphasizing the significance of adopting AI to enhance marketing in the digital age. The report highlights how AI may alter digital marketing tactics and provides practical advice for firms looking to use AI to improve their marketing efforts. The results show the expanding collection of research on artificial intelligence in marketing and offer practical suggestions for companies looking to succeed in the highly competitive digital environment.