Evaluating The Impact of Micro-Interactions on User Engagement: Study the Effects of Micro-Interactions on User Experiences on University-Level Platforms

Zardasht Abdulaziz Abdulkarim Shwany; Chiman Haydar Salh; Haval Ahmed Abdulrahman; Karwan Hoshyar Khalid Khoshnaw

doi:10.25212/lfu.qzj.9.2.54

Authors

Zardasht Abdulaziz Abdulkarim Shwany Department of Information Technology, Erbil Technical Health and Medical College, Erbil Polytechnic University, Erbil, Kurdistan Region, Iraq
Chiman Haydar Salh Department of Information and Communication Technology Engineering, Erbil Technology College, Erbil Polytechnic University, Erbil, Kurdistan Region, Iraq
Haval Ahmed Abdulrahman Department of Information and Communication Technology Engineering, Erbil Technology College, Erbil Polytechnic University, Erbil, Kurdistan Region, Iraq
Karwan Hoshyar Khalid Khoshnaw Department of Information and Communication Technology Engineering, Erbil Technology College, Erbil Polytechnic University, Erbil, Kurdistan Region, Iraq

DOI:

https://doi.org/10.25212/lfu.qzj.9.2.54

Keywords:

Human Computer Interaction (HCI), Micro-interaction, User Interface (UI), User Experiences (UXs), Cognitive Interaction (CI).

Abstract

In the field of human-computer interaction (HCI), the impact of micro-interactions on user experiences (UX) has taken an important step. Micro-interactions are small, subtle animations or visual signs integrated into user interfaces that can impact user engagement, satisfaction, and attention. This article presents a study that aims to measure the effects of micro-interactions on these key factors. Through experimental analysis, the article presents explanations of the importance of micro-interactions in user interface design and their impact on user skills. The study used several purposefully controlled designs and then collected data from the respondents. Participants interacted with an interface that combined several types of interfaces with and without micro-interactions simultaneously, while their usage experiences were recorded and their feedback was obtained through a well-designed questionnaire. Quantitative analysis techniques, including the Statistical Package, were used to compare survey responses and identify statistically significant differences. The results emphasize the value of incorporating well-designed micro-interactions into interface design to create more engaging and satisfying user experiences (UXs). Interface designers can use these insights to enhance user-centric design practices and optimize system performance. Finally, this study enhances our understanding of the role and effect of micro-interactions in human-computer interaction (HCI). The study focuses on the nuanced connection between users and micro-interactions, demonstrating how these indirect design elements can profoundly impact user experiences. We are continually refining our understanding of how these small design details shape the digital landscape, driving innovation and enhancing user interactions in effective ways

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